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Showing posts from September, 2019

Marketing Plan Development for Musicians and Music Groups

  Regardless of your advancement in the music industry, whether you are a musician or an independent band, you must fine-tune the marketing of your music . Although I agree that the mere mention of the term "marketing" can cool the three-quarters of artists wanting a career, it really is what will make the difference in the long run for you. After all, marketing is all that will help you attract more fans and attention to your music: your branding, your online presence, your content strategy, advertising, press relations, your monetization strategy, your fan-artist relationship, etc. To help you formulate your marketing strategy , today I propose that you go further in the development of your marketing plan musicians. What is a marketing plan? According to Wikipedia, this is the " plan concretely identifying operational actions planned for a given period (eg a year)". In short, it allows you to visualize your strategy for the coming months (for ex...