I have interest alway in providing value to the business community, my most interest
being in the area of music and young talents promotion and discoveries.
I am writing this because of some of you who may not be opportuned to use my
Music promotion services and does not know that i work as a freelancer to
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| Spotify music promotion |
As a business owner, you want a well-ranked website in Google's search pages,
that is how you as a musician whose songs are on music platforms such as
Soundcloud, Icloud, Spotify and other related websites should promote your mini
website which is your music.It is natural.
After all, having a well-ranked site is an effective way to win new customers/followers.
I spoke to Laurent who told me the following:
For your natural SEO, it is important to choose a good publishing system (CMS).
It's a good start. Then, even if there is no magic wand to improve the ranking of
your songs, you must both publish high quality and well-resourced song and collect
powerful backlinks.
Regarding the quality of the content, I had subsequently discussed the importance
of having a quality song and content on my last posts
Today, I'm going to focus on how to earn free backlinks, in addition to what I told you
before now.
After defining what is a backlink, I will describe:
- Why is it so important?
- On which types of websites get links that point to the song links
- How to get free backlinks?
Here's all you need to know about backlinks
What is a backlink?
is a link from a website points to your site.
Backlinks are crucial.
For search engines, this gives the popularity of your website/song links.
Indeed, Google considers these links as positive "votes" for your website.
It's logic.
When the owner adds an external link in one of these web contents, it means that
he finds the content in relation to the interesting and relevant link for his readers.
Specifically, interesting and relevant to the point of seeing his own readers of his
website go read the content on the other site.
So, if a user appreciates your content to the point of referring to it on his own site,
it is because he considers that what you have written is perfect.
Thus, getting backlinks amounts to accumulating votes in a popularity contest or
time limit.
Having more backlinks that point to your song links, therefore, means more credibility
and, therefore, a higher ranking in relevant searches.
However, unlike a democracy, not all backlinks are considered equal in the eyes of
search engine robots.
Indeed, Google, Bing, Yahoo .. give more weight to backlinks from websites that are
themselves popular.
Let's take an example.
weight for the credibility of your song and site than a backlink from your best friend's
music blog.
In addition, search engines also use backlinks to understand the purpose of your
website and therefore the business of your business.
Google assumes that when a link is pointing from one site to another, there is bound
to be a relationship between the content of the two pages.
That's why, for your backlinks to boost your SEO (instead of hurting you!),
They must come from sites related to your business.
My advice: As a musician, try backlinks from known websites related to your industry.
Precision on the anchor text
The text of the link is called "anchor text".
Ideally, it is recommended that any anchor text include the keywords of the target
page. So, Google understands the relationship between these words and your song
links.
On which sites do we get free backlinks?
The process of getting backlinks is called Netlinking.
To start your netlinking, make a list of websites that are potentially candidates.
To do this, search on Google for the top music bloggers/websites in your industry that
appear at the top of the search pages.
At the risk of repeating myself, keep in mind that if you develop solutions for health
professionals, there is no point in getting a backlink from an e-commerce shoe site
even if it is act of your cousin.
The sites ranked well by Google have a strong authority.
Stay in your industry. Although, as I have already mentioned,
getting a link from the site of one of your competitors is not a good idea.
Focus your energy on identifying quality sites that have a significant impact on your
Google rankings.
The ultimate : the whole process as i am trying to get you acquainted to
are the steps that we have automated to constantly promote your music links
on Spotify, Soundcloud and Youtube. So you don’t need to go through the
stress when all it will cost you is almost a penny.
Google loves sites with recent content. That's why it's important to try to
add new incoming links on a regular basis.
How to get free backlinks?
Once you have listed the candidate websites, it's time to contact the people responsible
for these sites, often called webmasters.
I have identified 3 different types of links to focus on.
Here they are in order, in my opinion, of their importance.
1. Natural Backlinks
As their name indicates, these links are obtained naturally and with little effort on your
part.In other words, a natural backlink is obtained without soliciting the website that
chooses itself to connect to your website.
Natural inbound links have the greatest impact on promoting your SONGS and therefore
on growth opportunities for your song.
This usually happens because you have released a great song that others feel worth
sharing with their listeners on their playlists.
To improve your chances of getting natural backlinks:
- Publish high quality songs by taking into account what audience wants
- And facilitate their sharing.
Try to think about the professional, interesting and reliable information you can write
for your readers if this is to be applied to your website.
Then post it on Spotify for instance and share it on social networks.
Make sure your posts have easy-to-find share buttons.
The trick is to make it easy for others to share the song they like.
The greater your song is, the more likely you are that other playlist owners want to
add it to their lists so their listeners can hear it too.
2. So-called awareness raising
Awareness Backlinks come from sites that you contact directly to ask them to include links
These links can come from popular blogs or other well-ranked websites in your industry.
There are 3 main ways to get awareness links. All require that you speak directly with the webmaster of the site either by phone or by email.
Promote your existing content
Identify who exactly would like to listen to your songs. Then look for other websites
and/or blogs that target the same audience. Identify the webmaster of these websites or owners of these play lists and send them
the link of your most relevant content.Tell them why you think their audience will find
your content interesting and ask them if
they would be willing to add their content to their playlists.
Guest Blogging
blog or site.
And nothing prevents you to encourage site owners to invite you.
For this, send an email to the webmaster of the target site.
Suggest that you write an article on their website. Make him understand that you
appreciate his site!
A tip, write a short e-mail as much as possible, but specify:
- Your area of expertise,
- A sample of your writing,
- Some topics that might interest his readers.
The webmaster will probably be happy to welcome you to his blog. Of course, make
sure he agrees that your article includes a link to your own website.
Journals
Another option is to invite bloggers to test your products or services. Always relying on
your product offer, offer:
- One hour of gym class if you are the owner of a fitness center,
- A perfume sample if you work in a perfume shop,
- Or a free cut in your hair salon.
In exchange, they will surely write an accurate review of your business with a link to your site.
Finally, another great way to get a blogger's attention is to offer his readers a discount
coupon to use for your products or services.
3. Backlinks that you create
You can also quickly and easily create links to your website without having to ask
permission from anyone.
These links that I call "self-created" have less influence on your ranking, but they still
stimulate your site.
Here are 3 ways to create this type of backlinks
Get involved in forums and blogs
You can insert a multitude of links:
- On forums,
- By commenting on blog posts,
- And finally by registering on the online directories.
Always be sure to do so on sites that are relevant to your industry.
Warning : Some of these links may be considered "spam" unless your comments are
relevant and the links point to content on your relevant site.
This is necessary for these links to promote your website and bring you new visitors.
For example :
- Comment on articles published in LinkedIn groups and share a link to a page on your website related to the topic covered in this group,
- Create a table on Pinterest and share your articles on a Pinterest board whose power to generate backlinks is well established .
One tip: Restrict yourself to your area of expertise. Thus, these links will bring you
quality traffic while increasing your credibility.
Register in the directories
You can also create backlinks by adding your website to online directories like
This type of backlink is especially useful if you work for a company with a physical address
that greets your customers.
Create internal links
Internal links connect the different pages of your site.
These are not strictly backlinks.
But as they help your readers and Google navigate the website of your company, I
allowed myself to talk about it here.
This way, your readers stay on your site longer.
And so, this can potentially help to put your rank back on the search pages.
For example, you can include a link:
- From an article in your blog to the corresponding product page on your online store,
- Or from your "About" page to the "Team" or "Contact Us" page,
- Or from the page describing a product or service to your FAQ page.
Include internal links to:
- Encourage visitors to stay on your website,
- Read additional information,
- And finally, buy one of your products, contact you or subscribe to your newsletter.
Bonus! Find out who is linked to your website!
It's an endless job.
But you probably want to know if your efforts are paying off.
To see the backlinks that your website has won for free, log in to your
Google Search Console (ex webmaster tools) and regularly check the "External links" section.
It's as simple as that !
In this way, you monitor the results of your work and redirect your efforts accordingly.
Note : The Google Search Console is not really exhaustive about backlinks. The best is
to follow the trend.There are many other tools to track your backlinks but if you're new,
the Google Search Console is more than enough.
In summary on how to get free backlinks
Working backlinks is probably the best way to find new growth opportunities for your company's
website.
Netlinking requires being methodical and rigorous.
But as it is surely one of the most important factors of Google's algorithms, the result is
quickly felt.
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